Portfolio

Welcome to PR Works' Online Portfolio.   It's been said that seeing is believing, so we're presenting a few samples here of our editorial, design and digital work. We also invite you to check out our PR writing samples. We can show and tell you more when we meet to discuss your campaign.

Awareness campaigns Our client wanted to raise awareness of judicious, more effective management practices for controlling sea lice in farmed salmon. We conceived The Slice Sustainability Project and supported the initiative with this 24-page booklet, plus press coverage and specially designed technical bulletins.

Customer profiles Nothing tells your story as effectively or convincingly as success stories quoting influential specialists and customers. For this story, we visited a poultry farm in Mexico to learn about a veterinarian’s experiences with a client’s vaccine. Our journalists also take their own photos, such as the one that appears on this magazine’s cover.  Go

Company magazines On behalf of a major animal health company, we produce three regional editions of Intestinal Health magazine — Europe, North America and Latin America — to help educate the poultry industry on new concepts and strategies for managing nutrition, enteric disease and flock performance. Go

Product websites Our client’s vaccine was hailed by one scientist as “the bridge to raising poultry without antibiotics.” So, when it came to developing a website to support the product, we created a look that captured the fresh, wholesome messages associated with this niche market.

News and information centers To help support a client’s expanding product line, we conceived, produced and now manage the Intestinal Health Center for Poultry, a one-stop digital shop for news, information and ideas for managing nutrition and enteric disease in poultry. Go

Corporate websites A multinational company with businesses in animal health, nutrition and performance chemicals came to us looking for much more than a new website. It also needed help creating its corporate image and defining messages that tie its diverse businesses together. Go

Industry websites A major animal health company wanted a greater online presence for communicating with dairy and beef cattle markets. We developed this website, as well as much of its editorial content. Go

Success stories Dateline Dairy and its sister publication, Dateline Beef, provided a series of customer success stories that we presented in a newsy, concise editorial format that could be used for sales calls, direct mail, trade shows, media backgrounders and the client’s website.

Image brochures In a competitive market, it's important for customers to be aware of the quality control, commitment, research, people and vision behind your innovative products and services. We developed this brochure to tell one company's story and bring added value to its portfolio.

Customer newsletters You can’t rely on the trade media to tell your whole story. We developed Layer Health and its sister publications, Broiler Health and Turkey Health, to help a major animal health company communicate its ideas about disease management to specific segments of the poultry market.

Product literature Want customers to read about your product? We do, too. That’s why we use fresh, attention-getting words and imagery that help your promotional materials stand out from the crowd and, most importantly, communicate your story effectively. This 12-page brochure was developed to promote a new antibiotic for farmed trout. GO

Technical newsletters Any company can produce technical articles and bulletins. We like to go a few steps further, interviewing your technical specialists and reviewing trial data to build a timely, compelling story that supports your marketing messages. Focus was a monthly series of technical articles we produced for the pork industry.

Press coverage We turn product testimonials, research developments and company initiatives into in-depth, informative feature articles that present your story as news, not paid promotion. Click here to view our PR writing samples.

Roundtable proceedings and CDs We don’t just report your news. We also help you make it. Working with one client, we recently organized a panel discussion with leading nutritionists to discuss new feed strategies for poultry. Following the event, we produced this proceedings booklet, a CD, podcasts and press coverage. Go

Symposium proceedings Why make customers wade through voluminous congress proceedings to find your research and ideas? We developed this colorful booklet to summarize our client’s presentations at an international congress. We can also help you plan and organize symposia that focus on specific topics. Go

Technical bulletins You’ve just completed a field trial showing that your product is safer or more effective than your biggest competitor’s. Trouble is, your technical group is spread thin and no one has the time to write up the information.  We can turn your field trial data into crisp, clear copy in an attractive, easy-to-read format.

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
•