QUESTIONS AND ANSWERS
Please click on links below for answers to the most frequently asked questions about PR Works.
- What is PR Works?
- How long has PR Works been in business?
- What services does PR Works provide?
- What if I want to use PR Works only for PR?
- Where is PR Works located?
- Who are PR Works' clients?
- Does PR Works serve companies outside the US?
- How does PR Works go about developing campaigns?
- Has PR Works won any awards?
- What's the turnover rate at PR Works?
- How does PR Works compare in size to other agencies?
- Does PR Works work for competing companies?
- How does PR Works charge for services?
- How do I set up my free consultation?
What is PR Works?
We're an independent PR and marketing communications agency that specializes in developing media relations, publicity and awareness programs for companies involved with agriculture, animal health, nutrition, genetics and related fields.
Unlike the big full-service agencies, we treat PR as a specialty — not as a sideshow or afterthought to the big-budget advertising campaign.
This commitment to PR is reflected in the quality of our work, as well as in the integrity and professionalism of our news team, excellent reputation with influential news sources and demanding editors, proven placement record and, ultimately, the satisfaction of our clients.
How long has PR Works been in business?
The agency was established in 1986 as Feeks Communications, Inc. We later changed our name to PR Works — a name with a message — to underscore our focus and belief in public relations as an effective marketing tool.
Now in our 23nd year, we are still owned and managed by the company's founder, president and creative director, Joseph Feeks
Over the past two decades, we've also expanded our range of services to meet the diverse marketing communications needs of our clients — all the while remaining focused on agriculture, animal health and associated industries.
What services does PR Works provide?
As our company name, PR Works, implies, our primary focus is public relations — a highly specialized communications tool for generating media coverage for clients' products, programs, services and people.
To complement this effort, we offer a full range of support services, including graphic design, newsletters, scientific publications, website development and content, and trade-show support. In recent years, some PR clients have also asked us to handle their print advertising.
Click here for more information about our capabilities.
What if I want to use PR Works only for PR?
No problem. In fact, that's the way most of our clients get started with us. We know the importance of integrating our PR activities with our clients' advertising and other promotional programs. We therefore go out of our way to build a solid, complementary working relationship with your other agencies and consultants to ensure consistency and continuity in your promotional campaigns.
If you like our work and want us to get more involved with other aspects of your communications program, we have the expertise and experience to handle virtually all of your needs.
Where is PR Works located?
We're based in Edgartown, Massachusetts — about 90 minutes from Boston -— and are supported by a satellite location in the Hudson Valley of New York State and an expanding network of field reporters.
Who are PR Works' clients?
We're a small, highly specialized company, but we've developed campaigns for some of the biggest names in the business.
At the same time, we've drawn on this experience to launch new companies and help aggressive upstarts reach a higher tier.
Click here for a list of clients served.
Does PR Works serve companies outside the US?
Absolutely. In fact, one major pharmaceutical company headquartered in Switzerland selected PR Works over two European agencies to handle the delicate re-launch of a feed antibiotic that had been temporarily banned in the EU for reported adverse drug reactions. Another major client is based in the Netherlands.
We also work with several multinational companies and are in excellent position to help companies based outside of North America to launch their products successfully in the United States and Canada.
How does PR Works go about developing PR campaigns?
We start with a thorough review of your marketing challenges, opportunities and goals. With this information in hand, we then draw on decades of industry experience to customize a plan that meets your budget and needs.
But that's only the beginning.
Throughout the campaign, we take a proactive role identifying new publicity and marketing communications opportunities for your company's image, products, programs and services.
If necessary, we can also help you avoid or minimize negative press during crisis situations.
Has PR Works won any awards?
Yes, we win awards every year, but they're not the kind you hang on a wall.
At PR Works, the best award we can get is repeat business and referrals from satisfied and enthusiastic clients.
The long and mutually successful relationships we've enjoyed with our clients -— 20 years and counting for two current ones — have been extremely rewarding and a lot more meaningful to us than plaques and crystal bowls.
We've also appreciated clients' kind endorsements.
What's the turnover rate at PR Works?
Practically zero. At PR Works, you won't find any job-hopping junior account executives working on your business. Nor will you have to invest a lot of time training and, worse yet, re-training your account team.
PR Works president and creative director, Joseph Feeks, takes the lead in virtually every campaign.
You'll also be glad to know that we hire only seasoned veterans — mature, field-proven professionals who can get the job done with minimal input and supervision.
Click here for more information on the PR Works team.
How does PR Works compare in size to other agencies?
We're a lot smaller. And trust us, we like it that way.
Rather than join the ranks of the giant multimillion dollar agencies — many of which are the subjects of merger talks — we've chosen to remain a small, independent, highly specialized agency that puts heavy emphasis in service, stability, performance and value.
Our team of veteran writers and graphic designers gives our clients the diversity, expertise and geographic reach they need, when they need it - without the steep overhead of a big agency staff.
Our long list of clients served suggests that many top marketers have benefited from our unique approach to the business.
Does PR Works work for competing companies?
Never. We are extremely sensitive to conflicts of interest. And besides, it wouldn't be very smart or ethical to handle competing clients.
It should be noted, however, that industry consolidation has made it difficult in recent years to avoid some "gray" areas.
If we suspect even a hint of a conflict, we will always discuss new-business prospects with clients to make sure there are no issues or concerns.
How does PR Works charge for services?
We charge by the hour, day, month or project. We also offer discounts to contract clients who want PR Works to play a major role in their day-to-day marketing communications programs.
We can help determine the best arrangement for your program and budget after discussing your needs and timelines.
How do I set up my free consultation?
It’s easy. Contact us today and we'll set up a mutually convenient time to talk about your PR and marketing communications needs in agriculture, animal health and related fields.